With the lash business booming and forecast to grow to a $1.75 Billion USD industry by 2023, becoming a lash artist is an attractive option for those who wish to work in the beauty industry while also maximizing their earnings. Some lash stylists are adding dollars to their bank accounts and making over $100,000 per year, proving that this is, indeed, a profitable and rewarding career path.
Whether you wish to do lashes as a side gig or a full time venture will influence on how much money you can make. While some are happy to gain extra cash at the end of the month, other ambitious ladies (and gents) are growing their lash studios to hire even more artists to work under their umbrella. There is no limit to how much you want to grow, which makes this an exciting opportunity for those who want to make an impact in the beauty industry.
So how much can you make as a lash artist? Before we get into that, here are a few things you should consider.
How much should you charge as a lash artist?
With a quick Google search, you can find out how much other lash technicians are charging in your region. It’s important to keep around the same price range in order to be competitive while also giving you the value you deserve. If you price yourself too low, people may perceive your service as being of lower quality than other studios. If you price yourself too high, it will be harder to build your clientele and gain your first few clients – which is extremely important, especially as you start out.
As you start your lash business, it can be a good strategy to price yourself slightly lower your top competitors, or just as much as them, so you gain your first few clients. Keep in mind that the more experience you gain, the more you can charge, so it’s not a bad idea to start on the lower end of the scale. Once your clients meet you and love your services, you will be able to count on a solid list of customers that will be coming back every few weeks for their lash fills.
Providing outstanding customer service and quality lash extensions is your top priority in order to grow your business. That includes making sure you use high-grade eyelash extension products that will provide your clients with the luxurious lashes they are looking for.
For the purpose of this blog post, we will consider the following rates:
Full set application (2 hours): $140
Fill only (1 hour): $70
How many hours will you work?
In order to forecast your potential earnings as a lash artist, you need to set how many hours you are planning to work. For the example above, this is how much you can potentially earn:
4 hours: ($70×4) = Up to $280/day
6 hours ($70×6) = Up to $420/day
8 hours ($70×8) = Up to $560/day
Your agenda may not be always full, especially in the beginning as you build out your client list. So take that into consideration and plan to become busier as your gain more clients.
Something else to account for: you will spend some time managing your business. Think phone calls to book appointments, manage your calendar, buy supplies, deal with business expenses, run errands, etc. You may want to consider adding a couple of hours per week for managerial work, when you wouldn’t be working on lashes, but on your business itself.
Other Expenses to Consider
There are a few more deductions we need to consider. Ask yourself:
- Are you renting a space to provide your services?
- What is the cost of the products utilized on the application of a full-set vs. a fill?
- Do you have any expenses with scheduling software, webmaster, or any other recurring expense?
- Any other expenses you need to consider?
Many aspiring lash artists fail to consider the expenses involved in running a lash business, which will end up leading to unrealistic expectations and frustration. At GloLashPro we like to be transparent and to show how to successfully build a lash empire from the ground up and how to grow it sustainably. That will include a solid financial plan that you can rely on, so you can achieve the earnings you dream about. Visit our Eyelash Extension Training page to learn more about our online programs and kickstart your career as a lash artist!
How to calculate your potential earnings
Considering all the above, here is how you calculate your potential earnings as a lash technician:
(How many hours of services do you plan to offer in a given month)
* (How much you will charge for those services)
– (Total monthly expenses)
Are you ready to take the next step towards your dream career? Get on our list to learn when new spots are available on our Eyelash Certification Program. All our courses are provided by a National Association of Lash Artists (NALA) certified instructor.